A product of POW.HER
CREA is daily creatine, made for women. One 3 g stick for your brain and your muscles. Proven science, nothing complicated.
The evidence
Most creatine research was done on men, which left women guessing. CREĀ takes the same well-studied molecule and builds it into a daily habit that fits how women actually live — without trading results for design, or design for results.
Creatine supports your strength and recovery when you stay active. It's the most studied sports supplement there is.
Creatine isn't only about muscle. Its role in focus and memory is one of the most researched areas in the field, and it's increasingly relevant to women.
One 3 g dose in a slim stick. No scoop, no shaker, no cleanup. It fits your pocket, your bag, your morning.
Five infusions
Every flavour has its own colour — a single shade dissolving into white. Tap one and watch the page take it on.
The ritual
One stick, anywhere. Pocket, bag, or desk drawer.
Into water, coffee, or your morning smoothie.
3 g of creatine, every day. That's the whole ritual.
The company
POW.HER is a Swiss performance-wellness company built for high-achieving women. The supplement aisle has stayed male-coded, clinical, or overly sweet — so we built the alternative we wanted ourselves.
CREĀ is the first step: earning trust, building community, and proving the idea before a wider range across hydration, cognition, recovery, and longevity.
Founded by Naemi Heiniger and Stefania Lanfranchi, pairing brand and storytelling with strategic and financial discipline, and rooted in Swiss quality and scientific integrity.
Launching 2026
Join the list for launch news, plus a little something for early members.